Gleb Pavlovsky, a Russian campaign strategist and political scientist, has died at the age of 71 of a long and severe illness, his friend and teacher at the Higher School of Economics Simon Kordonsky has told Vedomosti.
Pavlovsky established the Foundation of Efficient Politics in 1995 which was in charge of Vladimir Putin’s 2000 presidential campaign and later designed the Russian state ideology, including the concepts of “sovereign democracy” and “Putin’s majority”.
Pavlovsky also participated in Viktor Yanukovych’s 2004 presidential campaign in Ukraine. After having his presidential contracts terminated in 2011, Pavlovsky switched to publishing.
“We were creating a survival module for Russia’s population. Certainly, now I feel the responsibility as a citizen of a country that attacked its smaller neighbour and is maiming and murdering people,” Pavlovsky told Holod in a recent interview.