‘Western puppeteer’
Andrey Gnyot is one of Belarus’ most successful advertising directors, with an impressive track record of shooting campaigns for major Western brands. However, in addition to his creative success, he has always been politically active and unafraid to speak his mind. In 2020, he was labelled a “Western puppeteer” by none other than Belarusian dictator Alexander Lukashenko.
In August 2020, as nationwide anti-Lukashenko protests shook Belarus, Gnyot co-founded the Free Association of Athletes with basketball player Yelena Leuchanka and handball coach Konstantin Yakovlev.
“Guys, I’m not an athlete, I’m a director, but I want to do something,” Gnyot recalls telling his colleagues. “There are lots of you, you have an impeccable reputation, you can become the engine. We can demoralise the dictator so badly, he’ll be devastated.”
The athletes filmed video messages that Gnyot then posted online, which ultimately led to the International Ice Hockey Federation (IIHF) cancelling its plans to hold that summer’s world championship in Belarus, a personal blow to Lukashenko, who is a well-known hockey fanatic.
To avoid being caught by police, Gnyot uploaded protest videos to Instagram from a relative’s summer home. For nine months, he managed to remain under the radar of the country’s law enforcement agencies, but then in June 2021, he received a summons from the Investigative Committee.
The summer of 2021 was a tumultuous time for Belarus marked by daily arrests, the shuttering of independent media, and numerous trials and convictions. Those who had not yet left were packing up in a hurry, and the two lawyers Gnyot knew both advised him to pack his bags and leave the country while he could.
Lacking a Schengen visa, Gnyot decided to head to Moscow, where he had friends and believed it would be easy to hide. He packed his bags in two hours and left.